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W. K. Buckley Limited is a Canadian company which produces the Buckley's brand of cold medicines. It is known for its marketing that takes deprecating pride in the syrup's unpleasant taste. It also offers children's medicine, which is sold under the brand name Jack & Jill. The company is located in Mississauga, Ontario. It is a subsidiary of Novartis.

The company was founded in 1919 by William Knapp Buckley (1890–1978),[1] In 1978, after W. K. Buckley's death, his adopted son Frank Buckley became the president of the company. In the mid-1980s, Frank became spokesperson and the brand began using the slogan "It Tastes Horrible, But It Really Works."

Novartis purchased W. K. Buckley Ltd. in 2002.[2]

Buckley's Mixture[edit]

Buckley's Original Mixture is a cough syrup invented in 1919 in Toronto, Ontario, Canada,[citation needed] and still produced as of 2024. Noted for the strongly unpleasant taste referenced by the brand's slogan, its ingredients include ammonium carbonate, potassium bicarbonate, camphor, menthol, Canada balsam (Abies balsamea), sodium cyclamate, pine needle oil, and a tincture of capsicum.[3] It is promoted for relief of coughs and congestion.

In March 2017, Health Canada issued a recall of Buckley's products due to a choking hazard from a faulty plastic seal.[4]

The company stopped selling Buckley's DM, which contained dextromethorphan, in Canada in 2016.[5]

See also[edit]


  1. ^ "Buckley's: A History of Bad Taste". Buckley's. Buckley's. Archived from the original on 2014-02-02.
  2. ^ "CBC.ca". CBC News. November 18, 2002. Archived from the original on November 12, 2012.
  3. ^ "Buckley's Mixture Active Ingredients".
  4. ^ "Cough syrup recalled due to choking hazard". Sudbury.com. Retrieved 2022-01-27.
  5. ^ "Product information". Drug Product Database. Archived from the original on 30 May 2024. Retrieved 30 May 2024.

External links[edit]